Sponsorship guide
Writing requests
How to clearly tell influencers what content you want.
Your requests are the mission
What you write in "Description and requests" becomes the mission the influencer has to do. Confirmed influencers create content based on it and, when done, verify the result as mission complete. The more specific it is, the more your expectations line up, and the easier it is to check the mission.
Be sure to include
- Content type and quantity — how many feed photos, Reels/Shorts, or blog reviews
- Where to post — Instagram feed or stories, YouTube, blog, etc.
- Must-haves — business account tag, hashtags, location tag, menu items or products to show
- Schedule — days and times available to visit, posting deadline (e.g. within 7 days of the visit)
- How long posts stay up — e.g. at least 3 months
- What not to do — mentioning competitors, areas you don't want filmed, etc.
Example requests
SNS photo post
Please post 3 or more photos of the store and menu on your Instagram feed. Include the @business tag, the #SeongsuCafe #NewMenu hashtags, and a location tag. Post within 7 days of your visit and keep it up for at least 3 months. Please mark the post as "Sponsored" or "Ad".
Reels/Shorts video
1 Reel of 15–30 seconds — show everything from the store entrance to the signature menu. Any background music is fine; please include menu names in the captions. You don't need to show it to us before posting (if you do, note it here).
Product review
Please post 1 blog review (5+ photos) within 14 days of receiving the product. Include before-and-after photos. We’d appreciate an honest review. Please leave out exaggerated claims.